Press

The Power of Suggestion | NACS Magazine, January 2011

NACSMagazine_CoverJan2011_lg A new POS system generates measurable sales increases during checkouts.

Download NACS Jan 2011 LIFT Article

Excerpt from feature article

The LIFT Station, a basket-based suggestive selling point-of-sale solution from Atlanta-based LIFT Retail Marketing Technology Inc., integrates seamlessly with checkout hardware and software, displaying upsell offers customized to a purchaser’s selections. This goes a step beyond the indiscriminate offering — “Would you like fries with that?” — and considers product compatibility, a distinct reflection of each customer’s basket.

The concept plays out simply and quickly for customers, with sophisticated, behind-the-scenes POS technology that incorporates store-specific sales data. As a cashier processes a customer’s basket, the retailer’s marketing calendar promotions, daypart patterns, purchasing dynamics and item margins combine to produce alerts for shoppers — LIFT refers to these as “smart suggestions” — based on each basket’s contents.

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